As for many measures related to sustainable development, the success of the implementation of the National Biodiversity Strategy will depend on the understanding by civil society, private organisations and the public authorities of the importance of, and the measures required for the protection of biodiversity.

Several initiatives have already been taken, in different forms at different levels, by the different bodies involved in nature education activities. Local plans (‘Plan Communaux pour le développement de la Nature’, ‘Gemeentelijke en provinciale milieubeleidsplannen’, river contracts, etc.) have been developed to communicate and involve stakeholders. The primary and secondary education programmes have included some basic education on nature issues. Some initiatives have also been taken at the higher-education level. Volunteer associations are involved in nature and environmental education. Administrations and scientific institutions are also involved in communication activities (publication of brochures, articles, etc.). However, the work done has been fragmented and not sufficiently complementary. Furthermore, groups having a greater impact on nature are not targeted enough and should receive specialised education.

In communication, it is crucial to link biodiversity to culture and to make use of the new and traditional media to raise awareness on the problems encountered by biodiversity (a.o. games, theatre, press, radio, video, TV, internet).